We Like You! Measuring Success by Social Media
University of the Fraser Valley's Academic Success Centre has been using various social media platforms, including Facebook, Twitter, Instagram, and YouTube, to promote our services and share resources. As we began using social media, we had three main goals: to connect with students who are already aware of and using our services in order to take advantage of word-of-mouth marketing; to increase our visibility within UFV as a whole so as to raise awareness of ASC programming; to position ourselves as leaders within the larger community of learning support specialists in Canada and internationally.
Now that we have gained some experience and data, we’ve found that tracking social media interactions has allowed us to gain some insight into the impact we have on student learning at UFV and has served as a tool for evaluating what direction we might take next in developing our services and resources.
This presentation will give an overview of UFV Academic Success Centre’s use of several social media channels, including a description of the roles our student staff have, and will itemize what we have learned about our programming in terms of the marketing of and reaction to various projects. The presentation will conclude with recommendations and time for discussion.
About the Facilitator, Sandra Smith:
As the Coordinator of UFV’s Academic Success Centre, my main role is to oversee the programs we deliver to ensure that all UFV students have the academic support they need. This includes working with the Peer Tutors who assist students with their academic work. I have over 30 years’ experience working at colleges and universities in both Canada and Japan. My teaching and research areas include academic writing, experiential learning, ESL, TESL, and curriculum development. In addition, I’ve worked as a marketing writer and web-content developer, with an emphasis on assisting small business owners establish an online presence.